How To Write An Eye Catching Cover Letter

Let’s face it: A job search is, typically, anything but fun.

It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!” That’s often followed by depression, and the idea that one is simply just unhireable. Then, there’s acceptance: “This is awful, but I have to keep trying, anyway.”

But we have good news. It is possible to have a little fun with your job search -- and maybe even make yourself a better candidate in the process. The magic, it turns out, could be in your cover letter.

It may be true that 63% of recruiters have deemed cover letters "unimportant," but that doesn't mean yours has to contribute to that statistic. In fact, it might be that cover letters are deemed insignificant because so few of them stand out. Here's an opportunity for you to exercise your creativity at the earliest stage of the recruitment process. Personalization, after all, goes beyond replacing the title and company name in each letter you send to recruiters. 

What does that look like in practice, and how can you make your cover letter stand out? We found six examples from job seekers who decided to do things a bit differently.

Note: Some of these contain NSFW language.

6 Cover Letter Examples That Nailed It

1) The Short-and-Sweet Model

In 2009, David Silverman penned an article for Harvard Business Review titled, “The Best Cover Letter I Ever Received.” That letter contained three complete sentences, as follows:

Source: Harvard Business Review

One might argue that this particular letter is less than outstanding. It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question. But that’s what Silverman likes about it -- the fact that the applicant only included the pieces of information that would matter the most to the recipient.

“The writer of this letter took the time to think through what would be relevant to me,” writes Silverman. “Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on.”

When you apply for a job, start by determining two things:

  1. Who might oversee the role -- that’s often included in the description, under “reports to.” Address your letter to that individual.
  2. Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.

The key here is research -- by looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you provide solutions for her. Not sure how to learn more about a leader’s personality? Check out any content she shares on social media, or use Growthbot’s Personality Profile feature.

2) The Brutally Honest Approach

Then, there are the occasions when your future boss might appreciate honesty -- in its purest form. Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example “the best cover letter” (which he received while he was with Squarespace):

Source: Title Needed

As Hertzberg says in the blog post elaborating on this excerpt -- it’s not appropriate for every job or company. But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.

“Remember that I'm reading these all day long,” Hertzberg writes. “You need to quickly convince me I should keep reading. You need to stand out.”

3) The One That Says "Why," Not Just "How"

We’ve already covered the importance of addressing how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse, a career guidance site, says that it’s often best to lead with the why -- especially if it makes a good story. We advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

Source: The Muse

Here’s another instance of the power of personalization. The author of this cover letter clearly has a passion for this prospective employer -- the Chicago Cubs -- and if she’s lying about it, well, that probably would eventually be revealed in an interview. Make sure your story is nonfiction, and relatable according to each job. While we love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company. But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, we’d find that fitting.

If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

4) The Straw (Wo)man

When I was in the throes of my own job search and reached one of the later stages, a friend said to me, “For the next job you apply for, you should just submit a picture of yourself a stick figure that somehow represents you working there.”

Et voilà:

I never did end up working for the recipient of this particular piece of art, but it did result in an interview. Again, be careful where you send a cover letter like this one -- if it doesn’t match the company’s culture, it might be interpreted as you not taking the opportunity seriously. Be sure to pair it with a little bit of explanatory text, too. For example, when I submitted this picture-as-a-cover letter, I also wrote, “Perhaps I took the ‘sense of humor’ alluded to in your job description a bit too seriously.”

5) The Exercise in Overconfidence

I’ll admit that I considered leaving out this example. It’s rife with profanity, vanity, and arrogance. But maybe, in some settings, that’s the right way to do a cover letter.

A few years ago, Huffington Post published this note as an example of how to “get noticed” and “get hired for your dream job”:

Source: Huffington Post

Here’s the thing -- if the Aviary cited in this letter is the same Aviary I researched upon discovering it, then, well, I’m not sure this tone was the best approach. I read the company’s blog and looked at the careers site, and neither one indicates that the culture encourages ... this.

However, Aviary was acquired by Adobe in 2014, and this letter was written in 2011. So while it’s possible that the brand was a bit more relaxed at that time, we wouldn’t suggest submitting a letter with that tone to the company today. That’s not to say it would go unappreciated elsewhere -- Doug Kessler frequently discusses the marketers and brands that value colorful language, for example.

The point is, this example further illustrates the importance of research. Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter -- if you don’t, there’s a good chance it’ll completely miss the mark.

6) The Interactive Cover Letter

When designer Rachel McBee applied for a job with the Denver Broncos, she didn’t just write a personalized cover letter -- she designed an entire digital, interactive microsite:

Source: Rachel McBee

This cover letter -- if you can even call it that -- checks off all of the boxes we’ve discussed here, in a remarkably unique way. It concisely addresses and organizes what many hiring managers hope to see in any cover letter: how her skills lend themselves to the role, why she wants the job, and how to contact her. She even includes a “traditional” body of text at the bottom, with a form that allows the reader to easily get in touch with her.

Take Cover

We’d like to add a sixth stage to the job search: Experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search. But don’t let the process become so monotonous. Have fun discovering the qualitative data we’ve discussed here -- then, have even more by getting creative with your cover letter composition.

We certainly can’t guarantee that every prospective employer will respond positively -- or at all -- to even the most unique, compelling cover letter. But the one that’s right for you will. That’s why it’s important not to copy these examples. That defeats the purpose of personalization.

So get creative. And, by the way -- we’re hiring.

What are some of the best cover letters you’ve seen? Let us know in the comments.

Traditional cover letter wisdom tells you to start a cover letter with something to the effect of:

Dear Sir or Madam,

I am writing to apply for the position of Marketing Manager with the Thomas Company.

We say: The days of cookie cutter cover letter intros are long gone.

Here’s the thing: Your cover letter is the best way to introduce to the hiring manager who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of time to do all of those things. So, if you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you—with 31 examples of original cover letter introductions. We don’t recommend copying and pasting them because, well, your cover letter should be unique to your stories, background, and interests, but you can most definitely use them to get inspired for your next application.

Don't worry—we've got you covered.

Career Coach to the rescue!

Start With a Passion

Many companies say that they’re looking for people who not only have the skills to do the job, but who are truly passionate about what they’re spending their time on every day. If that’s what your dream company is really looking for (hint: read the job description), try an intro that shows off why you’re so excited to be part of the team.

  1. If truly loving data is wrong, I don’t want to be right. It seems like the rest of the team at Chartbeat feels the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.
  2. I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found a personal stylist position at J. Hilburn.

  3. After about three years of trying out different roles at early-stage startups around San Francisco, watching more “find your passion” keynotes than I’d like to admit, and assuring my parents that, yes, I really do have a real job, I’m starting to come to terms with the fact that I’m only really good at two things: writing great content and getting it out into the world.

  4. When I was growing up, all I wanted to be was one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

  5. When I graduated from Ohio State last May, my career counselor gave me what I consider to be some pretty bad advice: “Just get any job, and figure the rest out later.” While I think I could have gained good transferrable skills and on-the-job experience anywhere, I wanted to make sure my first step gave me opportunities for professional development, mentorship, and rotations through different departments. Enter: Verizon.

  6. The other day, I took a career assessment, which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

Start With Your Love for the Company

Similarly, many companies want to hire people who already know, love, eat, and sleep their brand. And in these cases, what better to kick off your cover letter than a little flattery? Bonus points if you can tell a story—studies show that stories are up to 22 times more memorable than facts alone.

Of course, remember when you’re telling a company why you love it to be specific and genuine. Because, um, no one likes an overly crazed fangirl.

  1. I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that passion that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.
  2. Most candidates are drawn to startups for the free food, bean bag chairs, and loose dress code. And while all of those things sound awesome coming from my all-too-corporate cubicle, what really attracted me to Factual is the collaborative, international team.

  3. It was Rudy, my Golden Retriever, who first found the operations assistant opening (he’s really excited about the prospect of coming to work with me every day). But as I learned more about Zoosk and what it is doing to transform the mobile dating space, I couldn’t help but get excited to be part of the team, too.

  4. When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across the events manager position, which would have me working side by side with my favorite company mascot.

  5. When I attended Austin Film Festival for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

  6. If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So, a customer service role at RentHop, where I could do it every day? I can’t think of anything more fulfilling.

  7. Having grown up with the Cincinnati Zoo (literally) in my backyard, I understand firsthand how you’ve earned your reputation as one of the most family-friendly venues in the State of Ohio. For 20 years, I’ve been impressed as your customer; now I want to impress visitors in the same way your team has so graciously done for me. (Via @JobJenny)

  8. I was an hour out from my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling grocery delivery services, and that’s when I first stumbled across Instacart. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing the amazingness of Instacart to shoddy planners like me as your next social media and community manager.

  9. Though I’m happily employed as a marketing manager for OHC, seeing the job description for Warby Parker’s PR director stopped me in my tracks. I’ve been a Warby glasses wearer for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Start With an Attribute or Accomplishment

The unfortunate reality of the job hunting process is that, for any given job, you’re going to be competing with a lot of other people—presumably, a lot of other similarly qualified people. So, a great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out among other applications.

  1. My last boss once told me that my phone manner could probably diffuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to the office manager position at Shutterstock.
  2. Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill Birchbox’s customer service leader position.

  3. Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at LivingSocial just might be it.

  4. After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an inter-office memo in my sleep. What I want to do next? Put that experience to work consulting executives on their communications strategy.

  5. While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of Meetups.

  6. If you’re looking for someone who can follow orders to the T and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig in to data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

  7. Ever since my first job at Dairy Queen (yes, they DO let you eat the ice cream!) I’ve been career-focused. I completed my first internship with a professional football team while I was still in college. I was hired full-time as soon as I graduated, and within six months I was promoted into a brand new department. I thought I knew it all. But as I’ve progressed in my career, I finally realized…I absolutely do not. Shocker, right? Enter The Muse. (Via @Kararuns729).

  8. You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup like ZeroCater. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial guru, and I think that means I’m your guy.

  9. Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for SevOne.

Start With Humor or Creativity

OK, before you read any of these, we feel we have to stamp them with a big disclaimer: Do your homework before trying anything like this—learning everything you can about the company, the hiring manager, and whether or not they’ll appreciate some sass or snark. If they do, it’s a great way to make them smile (then call you). If they don’t? Well, better luck next time.

  1. I’m interested in the freelance writer position. But before I blow you away with all the reasons I’m going to be your next writer, I would like to tell you a little about myself: I didn’t grow hair until I was about five years old, which made everyone who crossed my stroller’s path believe me to be a boy (my name is Casey, which definitely didn’t help). Hope I got your attention. (Via @CaseCav)
  2. Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sounding incredulous that not more progress has been made since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

  3. Thank you so much for offering me the marketing manager position at Airbnb! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas of what I would do once in the role.

  4. You’ve slept on it. You’ve made lists of pros and cons. You’ve talked to your life coach, your hairdresser, and every barista on your block. So why haven’t you made your decision yet? When you’re looking for advice, what you need is not more, but better. If you’re constantly plagued with tough career decisions and presentation-day butterflies, you need an advocate, a listener, and sometimes, a kick in the pants. You need Rachel Elizabeth Maley. (Via @RE_Maley)

  5. I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter, describing all the reasons why I’m the girl who can take STYLIGHT’s business to the next level.

  6. I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered iCracked—and found my dream job as an expansion associate.

  7. If we were playing “Two Truths and a Lie,” I’d say the following: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at Yext. The last, of course, is the lie. For now.



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